In our last episode we discussed commercial campaigns and editorial photoshoots. This article will explain what beauty photoshoots entail.
The word beauty refers to the combination of attractive qualities that makes someone or something look appealing (Cambridge dictionary). You might have already guessed that beauty photoshoots aim at showing the latest trends in cosmetics, skin care, hairstyles, accessories and styling. The photos are usually taken from the waist up and focus primarily on the model’s face, neck, head, cleavage and shoulders. We can liken this kind of photoshoots to the old traditional portraits but a lot more modernised.
The purpose of beauty photoshoots is to show the inner and outer beauty of the model, their energy and appearance. This means that the model should work mainly with their face expression and eyes as a means of transmitting the leading emotion of the shot. Another trick is to move your shoulders, hands and fingers whilst posing in order to create an elegant look that will accentuate your face. All movements and expressions should look as natural as possible instead of stiff.
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The majority of beauty photoshoots are taken in studios. However, there are some exceptions when the concept is realised outdoors. This is mainly done for commercial editorial campaigns. It must be noted that the fashion industry is incredibly flexible and versatile and there can be two types of photoshoots in one engagement. For instance, if you are shooting for a famous cosmetics brand then this is a commercial campaign and a beauty photo session.
For the most part editorial photoshoots are paid and will enhance the portfolio and work experience of the model. We can conclude that if a model hired for this kind of photoshoot they are considered a working model or one with a promising future in the industry.
Types of models suitable for test photoshoots: Fashion Model or Editorial Model, Fashion or Catalog Model, Print Model, Parts Model. In the last couple of years Mature Models and Plus-size models work more in the field of beauty photoshoots.
*Take into consideration that Runway models are a universal type of models and according to their specific features they can work in all types of photoshoots.
Up to now we have discussed the meaning and purpose of commercial campaigns, editorial and beauty photoshoots. In the next episode you will learn about test shots.
If you want to know more about the different types of models check our articles on the topic - Part 1, Part 2, Part 3.
Author: Teodora Maude
