Seasons

What is a freelancer?

Season 2025 / Episode 6

A freelance model is a person who works independently in the modeling industry. However, with the growing popularity of social media, there are now fitness, beauty, commercial, and some alternative freelance models. Working freelance means that the model has not signed an exclusive contract with a modeling or talent agency. 

Freelance models manage their own careers. They find work through social media, casting calls, websites, or online groups and personal contacts (networking). Once they have received a work offer, freelancers have to negotiate the rates and contract clauses with the clients. This is usually done by agencies otherwise. As a result, freelance models do not have to pay for agency fees and can keep all of the money they earn for themselves. However, this also means that they must do all of the work themselves and dedicate long hours to finding clients and negotiating the terms. This is one of the reasons why many freelance models have been misled or mistreated by business partners and clients. Further, they must also arrange their own travel schedule and working hours. Thus resulting in a more flexible schedule.  

Freelancers are responsible for creating and maintaining their professional portfolios and online presence. Therefore, they have more control over their careers and can shape their professional persona according to their own taste. While this is an advantage, it should be mentioned that working on your own can make it harder to break into high fashion or work for larger modelling campaigns. This is because big brands and household names prefer working with prestigious agencies, which have a large variety of models. Additionally, booking work engagements is not guaranteed, and the income may not be as consistent as when working with an agency.

Finally, there are both advantages and disadvantages to working as a freelance model. Every person should take both into consideration when making important career path decisions.

If you would like to work with an agency, make sure to check our website and apply to become a model here: https://aliamodels.com/en/become-a-model 

Author - Teodora Maude