We all know that the fashion business in Bulgaria is still developing and certainly has not reached the standards of fashion podiums such as Milan, New York, Paris, Tokyo and other fashion capitals. However, we can identify a few characteristics of the Bulgarian fashion market that will help you understand it better.
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Fashion in Bulgaria is developing the most rapidly in Sofia, where there are more opportunities for realisation and fulfilment of the projects of big production companies. Thanks to the Boyana Cinema Centre and other private filming locations, Hollywood-quality productions can be produced. In this respect Bulgaria has an advantage over other markets and is particularly competitive.
One of our country's disadvantages is that it does not have a huge number of diverse models from different backgrounds. This has been changing in the last few years as we see agencies attracting more and more new and interesting faces with mixed roots and different looks. The focus is on interesting facial and body features rather than specific measurements. Another one is that the Bulgarian market offers more commercial jobs than fashion ones..jpg)
There are 4 major major fashion agencies in the country, one of which is Alia Models. It has the advantage of being based in Varna, but also operates in Sofia, with a variety of models from all over Bulgaria and abroad.
In summary, if you have the desire to work as a model in Bulgaria, keep in mind that the market is small but offers unique opportunities for ambitious young faces and will help you develop your career abroad.
If you want to work with Alia Models, apply here: https://aliamodels.com/en/become-a-model
Author - Teodora Maude
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