We continue with the description of the types of models.
- Commercial Model
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There are no limitations as to the age, height and size of commercial models. These types of models are diverse and talented. They advertise a vast variety of products for catalogues, commercial campaigns and ads. We can safely conclude that most people can become commercial models as there are no particular requirements regarding age or appearance. In everyday life we see ads everywhere, which feature different people of all ages, sizes, heights, nationalities, etc. This is exactly what commercial models should be - diverse and non-standard. In Bulgaria commercial models are hired by casting and modelling agencies.
- Parts Model
This type of model specialises in advertising products with their hands, legs or other parts of their body, e.g. lips, hair. For example, hand models can work in ads and photoshoots selling jewellery, cosmetics. Feet models can work in shoe ads. Both hand and feet models can land a job in advertising nails and hand or feet cosmetic products. Clients always look for models with symmetrical bodies who wear a standard shoe and jewellery size.
- Fit Model
Fit models work behind the scenes and help fashion brands to set the size of their clothes so that their products fit the respective size structure before the clothes are sent off for production. Therefore, fitting models can be of different sizes as the companies usually need one model of each size.
- Promotional Model
Promotional models usually work at points of retail such as malls, retail centres and outlets. They help boost sales, promote a particular product or when opening a new store or facility. Promotional models can be seen at trade shows and other live events. They should be presentable, sociable and should have good knowledge of the product they are advertising. In most cases promotional models are also known as hostesses.
- Fitness Model
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People who have well-shaped toned bodies are eligible to become fitness models. This is due to the fact that such models are used to advertise gym clothes. Fitness models are hired for commercial campaigns, which include performing some exercises. All the different types of athletes or people with toned bodies, who have built substantial muscle mass can become fitness models. It must be noted that for this type of model there are no specific requirements regarding body measurements.
Author: Alia Models Team
Models: Dian Hristov, Ivalina Hristova @aliamodelsagency
